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Public Relations, 1946 - 2004

 File — Box: D-04, Folder: D:047
Identifier: D:047

Scope and Contents

From the Series: This series includes materials relating to Admissions, budget, Career Planning and Placement, Dean of College/Faculty/Students, Development Office/development drives, estates/wills/bequests, Financial Aid, tuition, grants, Muhlenberg's libraries, Public Relations, Ministerium Appeals, Memorial Funds, Multicultural Life, Public Relations, Registrar, and scholarships.

Includes booklets, newspaper clippings, promotional and marketing materials, correspondence, statistical reports, letter heads, emails, published papers, newsletters, legal papers, photos, matriculation book, and postcards.

Dates

  • 1946 - 2004

Creator

Conditions Governing Access

The collection is open for research, with only a few very limited restrictions; access by appointment.

Extent

From the Collection: 50 Linear Feet (The bulk of the printed material (previously the vertical files) is contained in flip-top document cases. Textiles, memorabilia, and other realia is stored in appropriate lidded boxes.)

1954: Helen Baily becomes Director of Publicity, Bruce R. Romig becomes Director of Alumni Activities; correspondence re: Office of College Information between Richard Brunner and John Morey; suggestions for specific areas of PR; Mooney, W.G.; Gordon B. Fister awarded honorable mention in contest for direct mail literature sponsored by American College Publicity Association 1939; Gordon B. Fister reelected Director of Public Relations 7/1/49; comprehensive listing of faculty/staff deaths and resignations 1937-48; trustee deaths since '37; Fister resigns 1949; Tyson's letter (unsigned and undated) details public relations function at MC; 1951 news release from Bill Brandt regarding PA Academy of Science conventin at college, Class of 1951 life insurance policy, Andrew H. Erskine new English instructor, Woman's Auxiliary, S.S. Muhlenberg, Phi Sigma Kappa; Glenn Job is hired as Director of Publicity 8/1/62; leaves 6/30/64; 1968 listing of job responsibilities for Director of College Relations; Annual report detailing new alumni magazine "Muhlenberg News" which combines "The Alumni Magazine" and "Muhlenberg"; publicity offfice printed 22 other publications during the year; David Much situation 1997; Falcon Group claim 1997; legal issue regarding use of photos in brochure 2001; Newsweek article 2001

'Our Muhlenberg' - five issues, published at direction of Board of Trustees, will be available with no charge to all members of the Ministerium and to other friends of the College; Presdient Tyson's message for 'Our Muhlenberg' in 9/1947 issue

'The Muhlenberg Story' - 'Yes, Muhlenberg Can Help You': HISTORY, DEGREES AND PROGRAMS, SIZE, FACULTY, STUDENT ORGANIZATIONS, COST TO YOU, ADMISSION, LOCATION, ITS AIM, ACADEMIC STANDING, PHYSICAL FEATURES

Brochure "Training for Leadership at Muhlenberg' - 1956

Bulletin of Muhlenberg College - 1953, booklet of information and photos

Brochure "What About Muhlenberg? (undated)

"Your Career begins at Muhlenberg (undated)

Brochure "Muhlenberg College" (undated); Introduction by President Levering Tyson, Design for Education, Individual Atention, Spiritual Values, The Library, The Sciences, Healthful Sports, Community Environment, Campus Homes, Fraternities, Campus Life, To Serve America

Flier "On Campus - Under the Muhlenberg Oak" Volume XI Number 10 October 28, 1994 highlights upcoming activities including Parents Weekend, United Way, Employee Benefits, Sports

Muhlenberg College Information Bulletin (during Erling N. Jensen's Presidency 1961-1969) includes photos and articles: Introduction to Muhlenberg, Academic Life, Degree Requirements, Curriculum, Honors Program, General College Requirements, Advisers, Student Life, Admission Requirements, Expenses, Room and Board, Payment Plan, Financial Aid, Trustees Scholarships, Correspondence Directory.

"Making the Case for a College Valley" 16 page spiral bound booklet (2024) launches new initiative to promote region to college students to stop student outflux. Local leaders formed the College Valley Consortium to market the region as a destination for higher education. Includes CD.

Creator

Repository Details

Part of the College Archives (Muhlenberg College Collection) Repository

Contact:
Trexler Library
Muhlenberg College
2400 Chew Street
Allentown PA 18104 United States