History - Recruitment and Promotion, 1950 - 2022

File — Box: E-12

Identifier: E:124

Staff Only

Scope and Contents

From the Series: This series includes materials relating to Allentown Seminary, Allentown Military and Collegiate Institute, Allentown Preparatory School, bicentennial/centennial celebrations, coeducation, The Muhlenberg Five, EVI, honorary degrees conferred, Middle Atlantic States evaluation, college seal and mace, S.A.T.C. (Student Army Training Corps), strategic plans, and much more.

Includes newspaper clippings, booklets, programs, catalogs, marketing brochures, calendars, fliers, legal documents, photos, sermons, and surveys.

Dates

1950 - 2022

Creator

Muhlenberg College (Organization)

Conditions Governing Access

The collection is open for research, with only a few very limited restrictions; access by appointment.

Extent

From the Collection: 50 Linear Feet (The bulk of the printed material (previously the vertical files) is contained in flip-top document cases. Textiles, memorabilia, and other realia is stored in appropriate lidded boxes.)

Additional Description

MC provides strong preparation for law, medicine, science, dentistry, teaching, business and industry (1950); front/back of brochure giving brief history; brochures; "Pulpit and Pew"; Hagen Staack; "Training for Leadership"; "Blueprint for the Future"; includes (2) 8 x 10 glossy photos of Eichorn and Weickert in college convention booth; 17" x 11" brochure - aerial photo of campus; 8 photos of students, activities; Large MC brochure w/ president Tyson; George F. Eichorn '49 and Sidney G. Weickert '63 will attend Miami convention 1965 to interview prospective students; Printed advertisements: "What About Muhlenberg?" (undated); Benfer and Tyson letters to parents/students: importance of continuing education, financial aid to students, prospective students - 1940; Contract and details about production of color/sound film to promote the college "A Voyage of Discovery"; poster of same; agreement with Alan Shilin Productions, In., NY, NY - 1952; Undated brochures, maps, annual gift committee, handbook on estate planning, promoting Muhlenberg College, alumni fund (1955-56)

(2) copies 'Above and Beyond' full color promotional booklet with message by President John I. Williams, Jr.: Amplify Your Strengths, Leadership, Academic Life, Student Life, Financial Aid

'Muhlenberg College Commits to Lifelong Support of Students, Graduates'; 'Opening Doors of Possibility and Opportunity' - part of Morning Call Newspaper supplement 2/27/2022

'Muhlenberg College Information Bulletin': President Erling N. Jensen, INTRODUCTION, ACADEMIC LIFE (degree requirements, curriculum, honors program, general college requirements, advisers, STUDENT LIFE, ADMISSION, COSTS, AND FINANCIAL AID, expenses, room and board, payment plan, financial aid, trustee scholarships, CORRESPONDENCE DIRECTORY

PARENTS' AND STUDENTS' INTRODUCTIN TO PRIVATE colleges, April 1986/Northeastern Edition: pp. 126-127 feature article and color photos of Muhoenberg, with quote by Presidentn Messerli at his inauguration

undated: "What About Muhlenberg?" - small brochure

undated: color brochure showing red door with black circular handle on cover

Promotional fliers 1996, 1998, 2008, 2010 list statistics and opportunities in the college;